Inside Hammerforce

Rob Fyfe

Rob Fyfe

Board of Directors: Non-Executive Director

Rob is currently Non-executive Director Air Canada, Non-executive Director Michael Hill International, Executive Chairman Pure Cann, Director Craggy Range wines and Director Fitout Solutions. Rob is also Strategic Advisor to the New Zealand Government on Re-entry into the Pike River Coal Mine and an honorary advisor to the Asia New Zealand Foundation.

Rob is the former Chief Executive Officer of Air New Zealand (2005-2012) where he was credited with driving an historic turnaround in the airline’s strategy and culture and maintaining profitability during economic downturns. In addition, Mr. Fyfe has served as Chair of the Star Alliance Chief Executive Board and as a member of the Board of Governors of the International Air Transport Association. Rob served as Chairman and CEO of Icebreaker (2013 – 2017) where he built the company up and brokered the deal to sell to a large US apparel company.

Rob holds a Bachelor of Engineering (Mechanical) Honours degree and an Honorary Doctorate of Commerce degree from Canterbury University in Christchurch, New Zealand. He is a Distinguished Fellow of Engineering New Zealand.